As the Talent Project Market is organised in co-operation with Berlinale Talents, the application is made as part of the application for Berlinale Talents on the Talents websitebetween July and September 4 (tbc). Berlinale Talents alumni can also apply through their Talents profile. The selected participants are announced in January.

At the Talent Project Market, ten up-and-coming producers in the first ten years of their producing career, present their projects to Berlinale Co-Production Market participants in one-on-one meetings, plus meet experts to learn more about international co-production. Projects may also be submitted at earlier stages, with a lower budget, or less financing in place than for the Official Selection.

The 10 projects also have the chance to pitch their project to the participants of the Berlinale Co-Production Market at the "VFF Talent Highlight Award" and one of them is awarded a monetary prize donated by VFF.